march 28–29, 2018, Moscow
Forum on International Education

Export of Education: Standards, Models, Resources

Following the current trends of the Russian government in financial and administrative support for the development of export oriented educational programs, the Forum on International Education, as a public initiative aimed at the further integration of a national educational system into the global professional network, is proud to invite you to Moscow for a must-attend event for anyone working or planning to work with Russian institutions on a variety of projects from double degree programs or study abroad exchange programs, to consultancy or service provision in the promotion of programs internationally.
The forum program is the perfect balance of two concepts: contemporary trends in Global Higher Education and International student recruitment strategies. Plenary sessions focus on understanding the current challenges facing international marketing and the promotion of higher education institutions, as well as providing direct take-aways on how universities should act in order to ensure the enrollment of prospective students from both current and future key markets. The sessions will be run in Russian and in English with simultaneous translation.
Forum's Focus
Global Market for the Higher Education.
What regions and countries should universities focus on between 2018 - 2025?
State policies aimed to promote Russian Education and to foster the recruitment of International Students.
What are the goals and (available) resources?
Universities' communication strategies for specific foreign audiences.
What are the secrets of successful partnerships between universities and the media?
Inter-university partnership: programs taught in English for both Russian and foreign students.
What are the most popular programs and how are they developed?
Direction - Africa. Challenges and opportunities for the successful cooperation of universities with Russia and foreign states, as well as with public and private organizations, while also promoting educational programs in African countries.
Who can support a university in promoting its programs? And how?
Inter-University partnership: programs taught in Russian for foreign students.
What are the most popular programs and how are they designed?
Time to sell: meeting places and channels of interaction with foreign applicants.
How to enter a new market and start recruiting foreign students?
Digital marketing and student recruitment.
How can a university stay visible on-line?
From Governmental , Corporate and Public sectors with up to date information and useful recipes on communication, marketing and recruitment strategies and activities
Victor Kruglov
Head of the Science and Research
FGBU InterObrazovanie/ InterEducation
Larisa Taradina
Director for International Education and Cooperation Development
The Russian Presidential Academy of National Economy and Public Administration (RANEPA)
Alexander Abashkin
The Moscow School of Social and Economic Sciences (MSSES)
Anicet Gabriel Kotchofa
Professor, Former Ambassador Extraordinary and Plenipotentiary of the Republic of Benin to the Russian Federation, Deputy Chairman of the African Business Initiative on Interaction with Government Authorities, Administration and Diplomatic Missions
Nataliya Zaiser
Africa Active
Evgeny Tulubensky
Member of the Board
Andrey Rementsov
Moscow Automobile and Road Construction
State Technical University (MADI)

Natalya Tyurina
Head of the project
Social Navigator
Media Group Rossiya Segodnya
Maxim Bratersky

Academic Head of the double-degree program of HSE and the London University
"International Relations"
National Research University Higher School of Economics
Elizaveta Utolina
Head of Education and Science
British Council
Daniela Locreille
Director - International Education & Career Coaching
Natalya Ravdina
Regional Manager Europe,
Services for International Education Marketing
British Council
Anais Escobar
International Student Recruiter
Center for International Programs
Colorado State University-Pueblo
Ksenia Ivanenko
Global Education
Moscow School of Management «Skolkovo»
Santiago Garcia
Director of Recruitment
Grenoble Graduate School of Business
Ben Waxman
International Education Advantage
Nannette Ripmeester
Director Client Services Europe
Karl Anderson
Assistant Director for International Student Recruitment
University of Arkansas
Wednesday, March 28
Day One
09:00 - 10.00. Registration of participants
10:00 - 11: 20. Opening of the Forum. Export of Education: the main directions of the state policy.
11:20 - 11:30. Break
11:30 - 13.00. International Higher Education Market. Plenary session.
13:00 - 14:00. Lunch.
14:00 - 15:20. Entering global and local markets: strategies, investments, opportunities and evaluation of results. Plenary session.
15:20 - 15:30. Break
15:30 - 17:30. Business projects and universities communication strategies.
17:30 - Summarizing the first day of the Forum
Networking reception
Thursday, March 29
Day Two
10:00 - 11:20. Direction - Africa. Panel discussion. Russian and international experience of interaction of state, public and private organizations in the field of recruiting foreign students.
11:20 - 11:30. Break
11:30 - 13:00. Global and regional competition. A view from the United Kingdom.
13:00 - 14:00. Lunch
14:00 - 14:50. Digital marketing and student recruitment.
15:00 - 15:50. Foreign students in the Russian job market.
15:50 - 16:00. Break.
16:00 - 17:30. Programs in English for Russian and International students.
17:30. Summarizing the results of the Forum
Champagne and Cake Reception.

Forum on International Education
will take place on March 28-29, 2018 at

Radisson Slavyanskaya
Business Center and Hotel
Square Europe, 2