The presentation is based on the analysis of motivations of students in choosing educational programs abroad and shows what universities and governments need to be aware of to recruit international students. It includes best practice from Canada, Germany, Sweden, Finland and Estonia.

The presentation highlights issues of integrated promotion of schools in the global market of business education: from participation in professional ratings to managing recruitment in major campuses and joint partnership programs in London, Singapore, Moscow and Tbilisi. Over the past 3-4 years the number of MBA students has doubled, the number of students in bachelor and masters programs has increased by one third with a significant reduction in marketing expenses.

The presentation is devoted to the implementation of a comprehensive strategy of internationalization and diversification of students. The result of the five-year plan to enter new (including the "niche" ones) educational markets, has resulted in recruitment of students from 120 countries for a wide range of bachelor and masters programs in engineering, business, architecture, agriculture, etc. The presentation will highlight the entire range of tools for recruiting foreign students: from virtual exhibitions and webinars to organizing meetings of graduates abroad.

The presentation focuses on the strategy and tactics of promoting a university in local educational markets, which resulted in a 25% increase in the number of students from Latin America and 45% from India. Main approaches to creating a recruitment plan that meets goals and cultural values of a university and its region. Traditional and new forms of promotion and recruitment with a limited budget.

During a roundtable discussion MIA "Russia Today" specialists, SPbSTU, Plekhanov Russian University of Economics, Immanuel Kant Baltic Federal University and DGTU will present and discuss the most interesting and already working practices of implementing communication projects aimed at exporting their own educational services and attracting foreign students. What is important for a university to take into account when entering international educational markets of different regions of the world? How to move from situational and individual practices to steady advancement? What organizational and financial solutions help to achieve the most effective results and what are the possible growth points?

Questions for discussion: foreign students from EAEU and CIS countries as well as foreign countries: how to enter the job market for each category of students. Internships: a formality or a new trend in the job. Difficulties foreign students may encounter when entering the job market (from writing a resume to registering a work permit). Work and career: interaction of universities and associations of graduates in attracting and recruiting foreign students.