march 28–29, 2018, Moscow
Forum on International Education

Export of Education: Standards, Models, Resources

The forum program is the perfect balance of two concepts: contemporary trends in Global Higher Education and International student recruitment strategies. Plenary sessions focus on understanding the current challenges facing international marketing and the promotion of higher education institutions, as well as providing direct take-aways on how universities should act in order to ensure the enrollment of prospective students from both current and future key markets. The sessions will be run in Russian and in English with simultaneous translation.
Wednesday, March 28
09:00 – 10:00
Registration of participants
10:00 – 11:20
Opening of the Forum. Export of Education: the main directions of the state policy. Plenary session.
  • Priority project "Development of the export potential of the Russian education system: tasks and prospects for 2018/19.
  • Essential problems of recruiting foreign students to Russian higher educational institutions in 2018/2019.
  • Made in Russia. Infrastructure of state support of non-resource-based exports: opportunities for universities
Moderator: Kruglov V.I. FGBU "Interobrazovanie", Head of Science and Research
11:30 – 13:00
International Higher Education Market. Plenary session.
Attracting and retaining the best and most talented foreign students
Nannette Ripmeester. Director Expertise in Labour Mobility & Director Client Services Europe for i-graduate, the leading organization in the field of benchmarking of international education, responsible for the International Student Barometer project, which analyzes feedback from over 3 million students from 33 countries.
The presentation is based on the analysis of motivations of students in choosing educational programs abroad and shows what universities and governments need to be aware of to recruit international students. It includes best practice from Canada, Germany, Sweden, Finland and Estonia.
Main trends of foreign education, which must be taken into account when promoting universities abroad and recruiting students for Russian universities in 2018-2020.
Larisa Taradina. Director for Development of International Education and Cooperation, The Russian Presidential Academy of National Economy and Public Administration (RANEPA).
Inter-university partnership as an instrument for exporting education: strategies for collective action.
A.N. Rementsov. Vice-Rector, Moscow Automobile and Road Construction State Technical University (MADI).
Moderator: Larisa Taradina (RANEPA)
13:00 – 14:00
14:00 – 15:20
Entering global and local markets: strategies, investments, opportunities and evaluation of results. Plenary session.
Entering the global market: mission, goals, marketing.
Santiago Garcia. Dean, Director of Recruitment, Grenoble Graduate School of Business.
The presentation highlights issues of integrated promotion of schools in the global market of business education: from participation in professional ratings to managing recruitment in major campuses and joint partnership programs in London, Singapore, Moscow and Tbilisi. Over the past 3-4 years the number of MBA students has doubled, the number of students in bachelor and masters programs has increased by one third with a significant reduction in marketing expenses.
Strategy and tactics of entering a local educational market

Anais Escobar. International Student Recruiter, Center for International Programs, Colorado State University-Pueblo
The presentation focuses on the strategy and tactics of promoting a university in local educational markets, which resulted in a 25% increase in the number of students from Latin America and 45% from India. Main approaches to creating a recruitment plan that meets goals and cultural values of a university and its region. Traditional and new forms of promotion and recruitment with a limited budget.
Strategy and tactics of entering a local educational market.
Karl Anderson. Assistant Director for International Student Recruitment, University of Arkansas.
The presentation is devoted to the implementation of a comprehensive strategy of internationalization and diversification of students. The result of the five-year plan to enter new (including the "niche" ones) educational markets, has resulted in recruitment of students from 120 countries for a wide range of bachelor and masters programs in engineering, business, architecture, agriculture, etc. The presentation will highlight the entire range of tools for recruiting foreign students: from virtual exhibitions and webinars to organizing meetings of graduates abroad.
Moderator: Daniela Locreille, Director - International Education & Career Coaching.
15:30 – 17:30
Business projects of universities laying in the implementation of communication strategies aimed to attract foreign students: trends, ideas, recipes. Roundtable discussion.
During a roundtable discussion MIA "Russia Today" specialists, SPbSTU, Plekhanov Russian University of Economics, Immanuel Kant Baltic Federal University and DGTU will present and discuss the most interesting and already working practices of implementing communication projects aimed at exporting their own educational services and attracting foreign students. What is important for a university to take into account when entering international educational markets of different regions of the world? How to move from situational and individual practices to steady advancement? What organizational and financial solutions help to achieve the most effective results and what are the possible growth points?
Moderator: Natalia Tyurina, Head of Project Management in Education and Social Sphere, MIA "Russia Today".
Summarizing the first day of the Forum

Networking reception
(Day Two )
Thursday , March 29
10:00 – 11:20
Direction - Africa. Panel discussion. Russian and international experience of interaction of state, public and private organizations in the field of recruiting foreign students.
Anicet Gabriel Kotchofa. Professor, Former Ambassador Extraordinary and Plenipotentiary of the Republic of Benin to the Russian Federation, Deputy Chairman of the African Business Initiative on Interaction with Government Authorities, Administration and Diplomatic Missions
Evgeny Tulubensky. Member of the Board, NordGold
Nataliya Zaiser. CEO, Africa Active Magazine, Chair of the African Business Initiative
Irina Chirkova.Director, organizer of educational and exhibition events in Africa. University fairs (United Kingdom)
Moderator: Natalia Zaiser, General Director, Africa Active
11:30 – 13:00
Global and regional competition. A view from the United Kingdom.
Marketing and recruiting of foreign students: analytics, tools and approaches of the British Council.
Elizaveta Utolina. Head of Education and Science. British Council
Promotion of international educational programs in Eastern Europe.
Natalya Ravdina.Regional Manager Europe, Services for International Education Marketing, British Council
Donna Haynes. Regional Director Russia, CIS, Turkey, South and Central Asia and UK-International University of Southampton,
Harry Abbott. International Officer (Europe, Russia & Ukraine). University of Portsmouth
Nadia Golenischeva. Regional Representative. The University of Warwick (TBC)

13:00 – 14:00
14:00 – 14:50
Digital marketing and student recruitment
88 ways to recruit foreign students through the Internet.
Бен Воксмен. CEO, International Education Advantage.
Search engine optimization. Educational direction cases.
Olga Sokolskaya. Head of the clients department, search optimization in "Ashmanov and partners".
Moderator: Alexander Ruchkin, Центр «Гринт»/
15:00 – 15:50
Foreign students in the Russian job market (Roundtable discussion).
Questions for discussion: foreign students from EAEU and CIS countries as well as foreign countries: how to enter the job market for each category of students. Internships: a formality or a new trend in the job. Difficulties foreign students may encounter when entering the job market (from writing a resume to registering a work permit). Work and career: interaction of universities and associations of graduates in attracting and recruiting foreign students.
Salamova Svetlana.
Head of
Volodin Evgeny. A practicing lawyer in the field of migration legislation, an expert in the field of labor, migration and tax legislation.
Daniela Locreille. Director - International Education & Career Coaching
Moderator: Salamova Svetlana.
16.00 – 17:30
Programs in English for Russian and foreign students: what programs are successfully sold in domestic and foreign markets and how to create them?
Russian educational program in English in the field of international politics: a story of success and plans for the future.
Maxim Bratersky. Professor, academic director of the "International Relations" double degree program, HSE and London University, National Research University "Higher School of Economics."
Master's degree and Bachelor's degree in English: traditions and perspectives of joint cultural programs.
Alexander Abashkin. Vice-Rector, The Moscow School of Social and Economic Sciences (MSSES)
International programs in English in the field of materials science and engineering: prospects for recruiting students in foreign markets.
Elena Ponomarenko. Head of International Academic Mobility Department, The National University of Science and Technology "MISiS"
Moderator: Ksenia Ivanenko, Head of the "Global Education" program
Summarizing the Forum
Champagne and Cake Reception
Forum on International Education
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